O'Neill, the original Californian surf, snow and lifestyle brand, was founded in 1952 and can be found all over the world. O'Neill Europe is responsible for designing the European collection, sourcing the collection in the Far East, and sales across Europe, both B2C via its own e-shop, its own stores and marketplaces such as Zalando, as well as B2B (wholesale). Having insight into data has always been important within O'Neill Europe. The company was one of the first in the Benelux to start using Cognos 10, back in 2010. Within O'Neill, though, a need grew to go beyond a simple 'report' by being able to zoom in on data and discover trends.
- Client: O'Neill
- Industry: Retail
- Product applied: Qlik Sense
The Result
Discovering trends
Qlik Sense offers O'Neill far more analysis capabilities than its previous Business Intelligence system. Being able to analyze the data means trends get discovered, and action can then be taken on them right away.
Diving deep into the data
The speed and ease of Qlik Sense encourages users to look further. Employees now dive much deeper into the data to arrive at new insights, something that wasn't possible in this way with Cognos before.
Data-driven
By using Qlik Sense, decisions are now made based on hard facts instead of intuition. Qlik Sense was the next logical step for O'Neill in making its data insightful and increasing the effectiveness of the business.
O'Neill discovers lifestyle trends with Qlik
Developing a data warehouse and offering reporting and analysis capabilities are invaluable for a fashion sports brand like O'Neill. That's exactly why they started using Cognos in 2010. It quickly became clear, though, that Cognos mainly offered static reports, and a growing need arose within the business for dynamic analysis capabilities. In particular, there was a strong wish to enable 'key users' to analyze data and discover trends within it.
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